LIKE STEROIDS*FOR LINKBUILDING &BRAND MENTIONS
Just collecting backlinks no longer works. We build authority around what your customers and AI actually look for.
The companies that came before you
DOES LINK BUILDING STILL WORK?
We get that question a lot.
Well. Not the way you probably have it in your head.
Just collecting backlinks like five years ago works less and less, and the ROI keeps dropping.
Google and AI search engines increasingly look at where your brand is mentioned, by which sources, and above all in what context.
And that is exactly where the opportunity is.
We build brand mentions around the questions you want to be found for. Through persona and customer journey mapping we work out what your ideal customer asks, which topics matter and which sources they trust.
Then we make sure your brand gets named on the right websites, with copy that links your brand to exactly those topics.
That way you build authority for ChatGPT, Gemini, Perplexity, AI Overviews and Google at the same time.
The goal is not simply to collect more backlinks.
The goal is that your brand gets mentioned on the right websites, in the right context, around the topics you want to be found for.
ROI is higher than ever. Because this method ranks you in Google and several AI search engines at once, we now see on average 35% higher returns than three years ago.
A few machines balance quality and price well. Top picks below, with De'Longhi standing out.
ChatGPT chooses products independently.
MOST LINK BUILDING CAMPAIGNS BUILD AUTHORITY IN ALL THE WRONG PLACES
And chances are you and your agency have been doing it this way for years.
Open your latest linkbuilding report.
More backlinks.
A higher Domain Rating.
A spreadsheet full of green checkmarks.
Everything is green.
Except the number that actually matters. The revenue!
Your most important keywords are still stuck on page two.
Your best products or services barely generate more enquiries.
And when customers ask Google, ChatGPT or Gemini which company to choose…
Your competitor shows up.
Again.
DR up. Profit flat.
We call that fake authority.
According to Ahrefs your website looks stronger and stronger, but not around the products, services and search queries that make you money.
How does that happen?
Many linkbuilding campaigns start with a fixed list:
Website. Domain Rating. Price.
Then the agency looks at where it can place your brand.
So it is not your growth strategy that decides where you build authority.
The agency's available list decides it.
And that is becoming more important than ever.
SjorsFun fact:did you know our CEO started as a linkbuilder 16 years ago and is one of the most experienced linkbuilders in Europe?
Ahrefs studied 75,000 brands and found that brand mentions on other websites correlated more than three times stronger with visibility in Google AI Overviews than the number of backlinks.
So it is not only about how many links you get.
It is about where your brand is mentioned, what it is associated with and which commercial pages benefit from it.
So we do not start with:
“Which websites can we place you on?”
We start with:
Which products, categories and services need to grow?
Which questions do customers ask before they choose?
And on which trusted websites should your brand be mentioned around those topics?
Only then do we look for the right websites.
Not because they happen to be available.
But because they contribute to the topics that make you money.
The website follows the strategy.
The strategy never follows the available list.
WE FED OUR AI 250,000 BACKLINKS
Most agencies guess. We do not. We built our own AI agents and trained them on five years of our own data: the measured impact of 250,000+ backlinks and brand mentions, 27 variables each. That mountain of data is the whole game.
The more data, the sharper the prediction. Unlike marketplace data, this is measured results from our own campaigns: 250,000+ backlinks over five years, 27 variables each.
250,000+ backlinks measured
Five years of real impact data, 27 variables per placement. One of the largest proprietary datasets we know of in European linkbuilding, measured from our own campaigns, not scraped marketplaces.
Impact predicted before we place
With that much data the AI scores every backlink and brand mention on expected impact first. We place what the data says works, not what happens to be available.
Smarter with every campaign
Every new campaign feeds the dataset. The gap between us and everyone else widens every single month.
This is the steroids we promised. 250,000 backlinks of pure data, and 100% legal.
WHAT 250,000 BACKLINKS TAUGHT US
Anyone can tell you which backlinks look good in a spreadsheet.
We wanted to know which ones actually create results.
So over the past five years, we measured the impact of more than 250,000 backlinks across hundreds of campaigns.
For every placement, we analyse 27 factors.
Because two backlinks can have the same Domain Rating, similar traffic and the same price…
Yet produce completely different outcomes.
One helps a profitable category or service page move up.
The other simply makes your monthly report one row longer.
Here is what the data taught us.
DOMAIN RATING IS A FILTER. NOT A STRATEGY.
A high Domain Rating does not guarantee impact.
It does not tell you whether the website is relevant, whether the article attracts real visitors or whether the placement strengthens a commercially important page.
Sometimes a specialist publisher with a lower DR produces significantly better results.
CONTEXT OFTEN BEATS RAW AUTHORITY
The publisher, article and your business need to belong in the same conversation.
A random backlink may tell Google that your website exists.
A relevant mention helps Google and AI understand what your brand should be trusted for.
THE PAGE MATTERS AS MUCH AS THE DOMAIN
A strong domain can still produce a weak placement.
The article topic, surrounding text, internal links, visibility and position of your mention all influence the potential impact.
You are not simply getting a link from a website.
You are creating a relationship between a publisher, a subject and your brand.
MORE LINKS DO NOT AUTOMATICALLY MEAN MORE RESULTS
Ten generic links may sound better than three carefully selected placements.
Our data often shows the opposite.
The goal is not to collect as many links as possible.
It is to build enough of the right authority to move the pages that generate sales or qualified enquiries.
SOME PUBLISHERS CONSISTENTLY OUTPERFORM THEIR METRICS
Some publishers repeatedly generate stronger results than websites with almost identical public metrics.
You cannot see that in a marketplace.
You only discover it by measuring what happens after thousands of links go live.
That is where our dataset gives us an advantage.
We do not only know what a publisher claims to offer.
We know how its placements have historically performed.
We cannot predict every result perfectly.
But there is a major difference between selecting backlinks based on assumptions…
And selecting them using 250,000 previous outcomes.
Most agencies can show you where they placed your links.
We can show you what happened afterwards.
THE NUMBERS LOOK GOOD. THE STORIES BEHIND THEM LOOK BETTER.
A backlink is not a result.
A higher Domain Rating is not a result.
And a longer monthly report is definitely not a result.
The real question is:
What happened after the links went live?
Here are three real client results.
Beef & Steak
Our SEO partnership with Beef & Steak has run since the summer of 2022. Alongside growth in organic traffic, in 2025 we also focused on the new touchpoints in the customer journey: AI Overviews, ChatGPT and Perplexity. In 2025 that produced:
Funny how revenue starts moving when you stop buying links for the report.
My Personalised Case
For Mypersonalisedcase.co.uk we run a full SEO campaign, including the complete linkbuilding strategy and its implementation.
Naturhaeuschen.de
For Natuurhuisje's German domain we handled both the linkbuilding and the strategic SEO advice, focused on growing visibility within the market.
Most agencies show you the links they delivered. We measure the value created afterwards.
WHAT HAPPENS IN THE FIRST 90 DAYS?
You sign the agreement.
And then what?
Do we disappear for three months and come back with a longer spreadsheet?
No.
Here is what actually happens.
We build the plan and start the outreach
- Which products, categories or services need to grow?
- Which questions do customers ask before choosing?
- Where are competitors stronger, and where does your site lack authority?
- We measure your current DR, rankings and visibility, then agree the pages, subjects and first DR target.
- We select the right websites and contact the owners.
- We prepare the content and arrange the first backlinks and brand mentions.
- At month end we review the first data and adjust immediately.
- You follow progress in your dashboard, with a senior specialist.
First the opportunity. Then the backlinks.
We keep building and improving
- The first backlinks and brand mentions go live.
- We monitor placements, indexing, DR and which pages start to move.
- At month end we review again and adjust on clear signals, not at the finish.
- Results are explained in your dashboard by a senior specialist.
No three-month guessing game. We improve as soon as the data allows.
We review, adjust and push for the first target
- A bigger review: strongest signals, pages moving, topics worth more investment.
- Are we on track for the first agreed DR growth target?
- We invest more in what works and change what does not.
- Full review in your dashboard, plus an optional videocall.
We invest more in what works. We change what does not.
MORE THAN A LIST OF NEW BACKLINKS
You should have:
- The first agreed increase in Domain Rating.
- Stronger authority around important products and services.
- Initial ranking and visibility results.
- A clear, data-backed plan for the next phase.
The campaign does not wait three months to get smarter. It improves as soon as the data gives us something useful to act on.
Q4 IS COMING. AND YOU ARE NOT IN AI SEARCH YET.
AI assisted buying and lead requests are arriving. Will AI already name you at the moment of purchase? Linkbuilding authority is built today, not in six months.
DR hunting, loose backlinks via platforms. 99% buy on DR, 99% lose. No impact in AI Overviews, no measurable ROI, no authority that compounds.
Brand mentions + linkbuilding via our own data and network. 327% average ROI across the 250 campaigns in this cohort, 92% reached break-even within six months, average payback three months. Visible in Google, ChatGPT and Gemini from one strategy.
Start today. The Q4 peak rewards brands that are visible in AI search now.
WE DO NOT JUST BUY LINKS
First we map what your ideal customer searches for and which sources they trust. Only then do we look for the right placements. Not the other way around.
- 1Included for free
Persona & customer journey mapping
We decide which topics and commercial searches your brand needs to build authority on. Already have this? Great. If not, we do it at no cost.
- 2
Link your brand to the right sources
We get your brand named on websites your ideal customer trusts, with copy that connects you to exactly those topics.
- 3
Quality and volume
Our AI compares hundreds of placement options. Because we buy and exchange for hundreds of clients, we buy on average 39% sharper.
- 4Included for free
Tracking in your dashboard
We track your keywords in your dashboard: your positions in Google and whether you get named in ChatGPT and AI search.
- 5
We keep going until you rise
If your positions do not rise after three months, an SEO specialist reaches out to make an analysis so they do. You get a free in-depth analysis, and together we bring you to the top.
You get this persona and customer journey mapping free in your first month, right in your dashboard, so you focus on where the profit is.
LINKBUILDING & BRAND MENTION BUNDLE ADVANTAGE
Our network of 1,000+ clients buys collectively. That is a 39% cost advantage per link, passed on directly with no margin on the network. On a €15,000 a year link budget that is either €5,850 saved or about 7 extra quality placements on top of what you would get.
What individual agencies pay. No volume advantage, no long term publisher relationships, no room to negotiate. Every link bought loose.
What our clients pay. The bundle advantage of 1,000+ clients plus AI agents scanning deals 24/7 and lasting publisher relationships. The volume advantage is passed on one to one.
THIS IS NOT FIVERR
Doing link building through marketplaces, Fiverr or link directories? And not yet working with personas and customer journey mapping?
Then you are doing link building the way it worked two years ago.
Even a backlink with a high Domain Rating does little if it does not match your content, search intent and commercial goals.
On Fiverr and other platforms you pick from what is available.
We decide what is needed first, then find the best placements to match.
We do not use rented links, automated link farms, hidden redirects or private networks built solely to manipulate rankings. Every placement is manually reviewed for relevance, traffic, editorial quality and long-term value.
MEET THE TEAM BEHIND YOUR LINKS
No junior account managers. No pitch team. Only senior specialists with 7+ years of agency experience who work directly on your account.
A 20 strong team of search specialists
Sjors Goemans
Founder & CEO
12+ yrs
Remco van Eijden
Linkbuilding & Brand Mention Lead
16+ yrs
Rico Toet
Head of Tech & Data Warehouse
8+ yrs
Rick de Jong
Linkbuilding & Brand Mention Expert
12+ yrs
Yannick Souren
Linkbuilding Manager
12 yrs
Iris van der Meij
(AI) Search Strategist
7+ yrs
THE MARKETS WE OPERATE IN NATIVELY
All of Europe as our playing field: native speakers in every main market, local publishers per country, sector specific expansion protocols.
Not your sub niche? Good chance we already have it in the warehouse.
MAYBE YOU'RE THINKING…
We have made quite a few claims.
So you probably have a few questions.
Good.
You should.
We already do linkbuilding.
Great.
Then your current agency should be able to answer one simple question:
Which placements created measurable impact?
Not how many backlinks were delivered. But which categories moved, which services became more visible and what happened to sales or qualified enquiries.
When nobody can answer that, you may be buying activity instead of progress.
Our current agency also uses strong websites.
They might.
But a strong website is not automatically the right website for your business.
The website, article and your brand need to make sense together.
A high Domain Rating looks good in a report.
Relevance is what gives it a job.
Can't we just buy the links ourselves?
You can.
Finding a website willing to publish an article is not the difficult part.
The difficult part is deciding:
- which pages need support;
- which websites are genuinely relevant;
- which placement is worth the price;
- and what happened after the link went live.
Buying a backlink is easy.
Consistently buying the right backlinks is not.
Isn't linkbuilding risky?
Bad linkbuilding can be.
Especially with automated networks, rented links or hundreds of unrelated placements at once.
That is why we manually check the websites, articles and context behind every placement.
No mysterious package of 500 backlinks.
No websites that look like they were built during someone's lunch break.
Why do brand mentions matter without a link?
Because Google and AI platforms do more than count clickable links.
They also try to understand:
- which brands are being discussed;
- what those brands are known for;
- which sources mention them;
- and in which context they appear.
A backlink can pass authority.
A relevant brand mention helps build understanding.
The strongest campaigns use both.
Can you really measure what one backlink produces?
Not down to the exact euro for every individual link.
Anyone who promises that may be giving the calculator a little too much creative freedom.
But we can measure what happens after placements go live:
- rankings;
- Domain Rating;
- organic visibility;
- traffic;
- AI mentions;
- sales and qualified enquiries.
That lets us spot patterns and actively adjust the campaign.
We already rank well in Google.
That is a strong starting point.
But ranking well in Google does not automatically mean ChatGPT, Gemini or AI Overviews recommend your brand.
And there are usually still profitable categories, services or buying questions where competitors appear first.
The real question is not “Do we rank?”
It is: “Are we visible when customers are ready to choose?”
Can you guarantee ChatGPT will mention us?
No serious agency can control every answer ChatGPT generates.
The result depends on the question, available sources and the platform itself.
What we can do is identify the questions that matter, measure your current visibility and build stronger external signals around your brand.
We cannot force ChatGPT to choose you.
We can give it better reasons to do so.
Why invest at least €1,000 per month?
Because a serious campaign requires more than one cheap backlink.
The investment covers:
- research and strategy;
- website selection and outreach;
- content and publication;
- quality checks;
- monitoring;
- and advice from a senior specialist.
Below that level, you usually have to choose between quality and enough volume to create measurable progress.
Often, you end up with too little of both.
How quickly will we see results?
The first links and brand mentions can go live during the first month.
Some pages begin moving within weeks.
More competitive categories and services usually need longer.
During the first 90 days we build, measure and adjust. The first agreed Domain Rating increase is an important early milestone.
Not the finish line.
But a clear sign your authority is moving in the right direction.
STILL HAVE QUESTIONS?
Good.
That is exactly what the free analysis is for.
We show you where your current authority is missing, which pages offer the greatest commercial opportunity and whether we see a realistic path to earning back the investment.
ASK A SENIOR SPECIALIST
Still unsure about something? Marinde answers your question personally, usually within one business day.
FROM €1,000 A MONTH. NO NONSENSE.
That is the minimum budget to build enough quality and volume in a competitive market for structural results and a healthy return. Below it, you save on exactly the parts that are meant to drive your ROI.
50% to try it
Get 50% off your first month to try the approach.
Domain Rating guarantee
No rise in your Domain Rating within 90 days? Then we keep working at no cost until it does.
Cancel monthly
No long contracts. You are never locked in.
Links that stay
We do not rent. If a backlink drops within two years, we replace it for free.
Paid back in ~3 months
On average our clients earn their investment back within three months.
Analysis in 2 working days
You receive a tailored analysis including a concrete ROI forecast.
ChatGPT
Gemini
Google
AI Overviews
PerplexitySO WHAT WE'RE REALLY TRYING TO SAY IS: HIT THE DAMN BUTTON
Request your Linkbuilding & Brand Mention Analysis. No strings attached.